Ken Burnett & Alan Clayton

3th of February 2015

Emotional Fundraising
Unlock the power of emotion

Tear yourself away from distractions to make the massive breakthrough that propels your productivity, your fundraising and your organisation forward. The Emotional Fundraising Master class cuts to the core of your purpose. Live your organisation’s mission and your ‘job’, your donors and your income will never be the same again.
You will learn how to:
  • Unlock and unleash your own emotional power
  • Find the inspirational emotional heart of your organisation
  • Unite your organisation around a powerful, emotional proposition
  • Communicate the emotional heart of your organisation and ask for donations through irresistible and donor-centred appeals.

You will take away:
  • Insights and understanding into what really drives your donors
  • An action plan to set your fundraising alight
  • A practical understanding of the proven techniques of emotional fundraising
  • A new you with passion and emotional power you never had before.

Who should attend the Master class?
  • Fundraisers who want to quickly and dramatically increase voluntary income and keep their donors for life
  • Fundraisers who want to work smarter to raise more income and make more impact
  • Fundraising Managers who need to inspire their teams to work together and achieve a step change in their fundraising income
  • Heads of Fundraising and Fundraising
  • Directors who want to deliver better results by working with their whole organisation including communications, policy, campaigning finance and service delivery teams


In the last three years Emotional Fundraising has been:
  • Used by an international NGO to immediately double its income from appeals
  • Used by a tiny organisation with a turnover of £250k per year to launch a successful million
  • pound appeal with no resources
  • Used by a major charity brand to unite all staff around a single message

About Ken & Alan

Ken Burnett and Alan Clayton have been working as a team for the last decade providing inspiration and emotional power to clients around the world. Emotional Fundraising Masterclass is the culmination of ten years work, testing, experience and results. 

About Ken Burnett
Ken is the vastly experienced communications director of Revolutionise. Also a trustee of the Disasters Emergency Committee, he is a sage, with almost forty years of experience transforming the way causes communicate and how charities, non-profits and NGOs lead their teams.

Ken is well known as writer, communicator, mentor and international inspirational speaker. He is author of several books on donor development and communication, including Relationship Fundraising and The Zen of Fundraising. Chairman of Trustees at ActionAid from 1998 to 2003, Ken began his fundraising career with that charity back in 1977.  He owned and ran agency Burnett Associates for 18 years and founded Revolutionise, then known as Clayton Burnett, with Alan Clayton in 2008.

Founder and managing trustee for SOFII, the Showcase of Fundraising Innovation and Inspiration, Ken also writes articles and books on non fundraising themes including Tiny Essentials of an Effective Volunteer Board and, most recently, a natural history set in France, The Field by the River.

He delivers a moving Address to the Haggis and a stirring Tam O’Shanter.

About Alan Clayton
Alan is the inspirational leader and creative director of Revolutionise. He is also deputy CEO of Depression Alliance and managing partner at the Inch Hotel and Inspiration Centre, Loch Ness, Scotland.

A trained scientist who works in the inspiration and creative business, Alan is a barnstorming force for rapid and dramatic change and growth, with people power at the front of his philosophy, always backed up with evidence and research.

After a career in national charities, he spent ten years running a full service agency then formed Revolutionise, then known as Clayton Burnett, with Ken Burnett in 2008.

Alan has worked with over 320 clients around the world. He specialises in creative insight and strategy, donor insight, emotional communication and motivation. He has won a basket full of awards, and published much original research and theory. Alan’s other area of work is as a trainer, coach and professional speaker.

He has lectured at conferences and events around the world, always in an inspirational, insightful and challenging manner. He is a keen mountaineer and golfer.

Stephen Pidgeon

4th of February 2014

Advanced Direct Marketing
Fundraising Wisdom

Direct marketing is a proven and hugely valuable tool for income generation and it’s essential you gain a good understanding of the basics. But, you need to refine your skills to ensure your campaigns have maximum impact with your key supporter groups and lead to increased income. This course will help you review and improve your multi-channel marketing to help you and your team(s) create that much needed uplift both in income and through an improved supporter experience.
Who should attend?
  • Fundraisers in charities already running a consumer fundraising programme
  • Fundraisers who know a bit about direct marketing fundraising but need to know how to make it more effective, particularly through multi-channel integration
  • Fundraisers with tight budgets only just big enough to use some outside creative support but a lot of reliance on your own knowledge

By the end of this course, you will be able to:
  • Appreciate the clear distinction between recruitment and stewardship phases
  • Describe advanced recruitment techniques
  • Describe appropriate welcome programmes and ten tactics to improve the supporter experience
  • Be very clear about the vital role of the charity’s brand in fundraising
  • Know how to get your consumer message right
  • Be able to analyse what is good and what is poor creative to deliver your consumer message
  • Know how to get the best out of freelance or agency creatives
  • Understand the pivotal role of data and the need for data analysis at all points in the process
  • Know the essentials to start a legacy marketing programme to your supporters that will, long-term, transform your charity’s income.

About Stephen

Stephen is a conference speaker, trainer and specialist in the detail of communications which drive action.  His passion is mass engagement. He teaches and writes regular columns about it and is a top-rated speaker at conferences throughout the world.

He set up charity marketing agency Target Direct, now Tangible, in the early 90’s building it to a £50m company with 150 staff.  He is now a visiting Professor of Direct Response Fundraising in the Centre for Sustainable Philanthropy at Plymouth University, and he teaches the US, UK and Europe-based Advanced Diploma with Professors Shang and Sargeant.

With creative colleagues, he still produces multi-media fundraising appeals for clients.

Stephen was, for six years, a trustee of the UK Institute of Fundraising where he chaired the Standards Committee and is now on the International board of development charity VSO. He’s a non-exec director of MediaLab.

Stephen has sheep and horses and dogs and chickens.